We are the stories we believe in. We challenge the ordinary and embrace uniqueness. We turn experiences into knowledge. We learn by doing and living in the moment. We embrace the quirks that come with growing up.

  • Soon after the two sisters, Sónia and Cláudia Rocha, decided to join the family business of specialised shirts making, came the decision to create their own brand and Wolf & Rita was born. Based in the North of Portugal and embracing the use of classic techniques and the natural expertise that comes with experience, Wolf & Rita still maintains its family structure and most of its staff has been working in the company for more than three decades.

  • The first collection, AW13 Indian Winter was made with fabrics already on hand and consisted primarily of shirts, naturally. SS14 A Song for a Perfect Summer was successfully received by both public and media, and was awarded the Bubble London Rising Star Award.

    Since then, the brand’s growth has been constant and our latest collection, AW24 Tales from the land and sea, is being sold in 80 stores, in 20 different countries around the world.

We believe in having fun and making everyday an adventure. We dress each day as we please. We dream, even when we are awake. We are what we imagine and our clothes express just that.

  • With the purpose of letting children know it’s good to be different and of inspiring parents to tell their children worthwhile stories, we source inspiration from artists, art movements, writers, musicians and characters we admire and whose legacy and work we think must be praised and honoured.

  • Either in a more open or more strict approach, we have used their work as the basis for our prints and general mood of the collection’s images, looks and communication. In some collections, like SS20 Encore for Variações, AW20 Freedom Blues and SS23 Rêveries de L’Artiste, we were lucky enough to be allowed to access and to work with, respectively, António Variações, Bill Traylor, and José de Guimarães’ estate.